Commitment to ongoing education, certifications, and industry engagement to deliver cutting-edge consultancy services
Active participation in leading marketing bodies to stay current with industry standards and best practices
Chartered Institute of Marketing
Status: Planned Membership
Target: Q1 2025
CIM is the world's leading professional marketing body, offering access to research, training, and a global network of marketing professionals.
Why CIM Matters:
Digital Marketing Institute
Status: Planned Membership
Target: Q2 2025
DMI sets the global standard for digital marketing certification and education, with a focus on practical, job-ready skills in the digital space.
Why DMI Matters:
American Marketing Association
Status: Under Consideration
Future opportunity
AMA provides access to global marketing thought leadership, research, and networking opportunities with international marketing professionals.
Why AMA Matters:
Strategic plan for acquiring industry-recognized certifications in digital marketing, analytics, and brand strategy
Official Google certification in GA4 fundamentals, data collection, analysis, and reporting.
Target: Q1 2025
Search, Display, and Video advertising certification from Google Skillshop.
Target: Q2 2025
Meta Certified Digital Marketing Associate covering Facebook and Instagram advertising.
Target: Q2 2025
SEMrush SEO Fundamentals and Toolkit certifications for advanced SEO strategies.
Target: Q3 2025
HubSpot Inbound Marketing and Content Marketing certifications for lead generation.
Target: Q3 2025
Long-term certifications including CIM Professional Diploma and DMI Advanced certifications.
Structured Continuing Professional Development plan with clear milestones and learning objectives
Q1 2025 • Building Core Competencies
Q2 2025 • Broadening Expertise
Q3-Q4 2025 • Deep Expertise
2026-2028 • Industry Authority
Strategic attendance at industry events for learning, networking, and staying ahead of digital marketing trends
The world's largest SEO conference with 6,000+ attendees, featuring cutting-edge talks on SEO, content, analytics, and digital strategy from industry leaders.
Premier SEO and inbound marketing conference with actionable tactics and data-driven insights.
Advanced SEO and digital marketing conference focusing on strategic approaches and technical deep dives.
UK's largest marketing event covering brand strategy, customer experience, and digital innovation.
Marketing Over Coffee, Search Engine Journal, Authority Hacker
Moz Blog, Search Engine Land, CIM Insights, HubSpot Research
London SEO Meetup, Digital Marketing London, Marketing Meetup
Honest assessment of current strengths, identified skill gaps, and evidence-based action plan
Strong ability to analyze complex problems, conduct thorough research, and develop strategic frameworks. Academic background in digital marketing provides theoretical foundation.
Radio and media experience translates into excellent communication skills, ability to craft compelling narratives, and connect with diverse audiences.
Multimedia technology degree provides solid technical understanding of web technologies, UX principles, and digital platforms.
Understanding of Aaker, Keller, and Kapferer frameworks enables structured approach to brand positioning and identity development.
Sports background instills discipline, resilience, goal-setting, and the competitive mindset needed to excel in consulting.
Need deeper expertise in GA4 advanced features, data interpretation, and predictive analytics for client reporting.
Action: Complete GA4 certification by Q1 2025, build 5+ custom dashboards, practice data storytelling
Limited hands-on experience managing large-budget paid campaigns across Google Ads and Meta platforms.
Action: Gain Google Ads & Meta Blueprint certifications, manage 3+ real campaigns, learn bidding strategies
Most experience with SMEs; need exposure to larger organizations with complex stakeholder management.
Action: Seek 1-2 larger client projects, study enterprise marketing structures, build case studies
Familiar with basics but need deeper proficiency in SEMrush, Ahrefs, and Screaming Frog for comprehensive audits.
Action: Obtain SEMrush certification, complete 10+ in-depth audits, master technical SEO workflows
Limited professional network within UK digital marketing community; need stronger industry connections.
Action: Attend BrightonSEO 2025, join CIM/DMI, participate in local meetups, engage on LinkedIn
Documenting progress and measuring professional development impact