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Thought Leadership

Insights & Articles

Evidence-based perspectives on digital marketing, brand strategy, SEO, analytics, and conversion optimization

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Brand Strategy
December 2024 • 8 min read

Brand Identity vs Brand Image: Why Your Digital Presence Must Align

Understanding the critical difference between brand identity (what you intend) and brand image (what customers perceive) is fundamental to effective digital marketing. This article explores Kapferer's Identity Prism and Keller's Brand Knowledge model to show why misalignment causes confusion, erodes trust, and kills conversions.

Key Takeaways:

  • How to audit your brand identity using the Kapferer framework
  • Why consistent messaging across channels improves conversion rates
  • Practical steps to close the gap between identity and image
SG

Shubash Gurung

Founder

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Digital Marketing development and goals strategy.Attract organic traffic for big sales. Digital marketing for promotion of products with social media, email, website and channel search engine
SEO Strategy
November 2024 • 12 min read

SEO for Service Businesses: A Practical Framework for 90 Days

Service businesses face unique SEO challenges—no product pages, intangible offerings, and high-value but low-volume keywords. This guide provides a proven 90-day framework covering keyword research, topic clusters, technical optimization, and content strategy specifically designed for consultancies, agencies, and professional services.

What You'll Learn:

  • How to identify problem-solution keywords your clients actually search
  • Topic cluster architecture that builds topical authority fast
  • The 6 technical SEO fixes that deliver immediate impact
SG

Shubash Gurung

Founder

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UX & CRO
October 2024 • 10 min read

From Traffic to Leads: UX + CRO Fixes That Improve Conversions

Getting traffic is only half the battle. If your conversion rate is below 2%, you're leaving revenue on the table. This article breaks down 12 high-impact UX and CRO optimizations backed by conversion psychology, behavioral research, and real campaign data. Learn what to test, how to prioritize, and which changes deliver the fastest ROI.

Inside This Article:

  • The 5-second clarity test: Does your value prop pass?
  • Friction mapping: Find and fix conversion blockers systematically
  • Mobile-first CRO: Why desktop optimization isn't enough anymore
SG

Shubash Gurung

Founder

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