Built on proven branding frameworks and evidence-led digital marketing expertise, we help UK businesses achieve clarity, visibility, and sustainable growth.
To empower UK service businesses with data-driven digital strategies that transform visibility into sustainable growth, becoming the trusted consultancy partner for brands seeking measurable impact and long-term success in the digital landscape.
Deliver evidence-led consultancy that combines brand strategy, SEO excellence, analytics insights, and conversion optimization to help SMEs achieve clarity in positioning, visibility in search, and growth in revenue. We commit to transparent communication, measurable outcomes, and partnership-based collaboration.
Clear strategies. Measurable results. No hype, just honest, research-backed consulting that moves your business forward.
Every recommendation is grounded in research, data, and proven marketing frameworks. We believe in showing, not just telling.
Your business goals, audience needs, and growth targets are at the center of everything we do. Success is measured by your outcomes.
Clear communication, realistic timelines, and visible metrics. You'll always know what we're doing, why, and how it's performing.
We stay ahead of digital trends, algorithm updates, and best practices to keep your strategy fresh and competitive.
Partnership over vendor relationship. We work with you, share knowledge, and build internal capability alongside delivering results.
Clear differentiation based on target audience, outcomes, and methodology
For UK-based SMEs and service businesses that need sustainable digital growth, SG Consultancy helps achieve improved search visibility, clearer brand positioning, and higher conversion rates using evidence-led strategies grounded in SEO, analytics, UX research, and established branding frameworks (Aaker, Keller, Kapferer), unlike generic digital agencies that rely on one-size-fits-all tactics without transparency or measurable outcomes.
Brand personality dimensions for identity clarity
Customer-Based Brand Equity model for brand meaning
Six-facet identity prism for holistic brand building
Applying proven branding models to create a distinctive and memorable consultancy identity
Using David Aaker's Brand Personality Framework, SG Consultancy embodies these five dimensions:
Reliable, intelligent, successful, professional
Honest, genuine, down-to-earth, transparent
Up-to-date, contemporary, forward-thinking
Data-driven, research-oriented, systematic
Supportive, collaborative, partnership-focused
The six facets of SG Consultancy's brand identity using Kapferer's Brand Identity Prism:
Modern, data-focused, professional consulting services with digital-first approach
Partnership-based collaboration with knowledge sharing and mutual growth
Ambitious SME owners and marketing leaders who value evidence and measurable growth
Competent, sincere, analytical, innovative, helpful (Aaker dimensions)
Evidence-based decision making, continuous learning, transparency, and client success
Clients see themselves as strategic, data-driven leaders investing in sustainable growth
What clients should think, feel, and do after engaging with SG Consultancy
"SG Consultancy provides clear, evidence-based strategies that actually improve our visibility and conversions. They're transparent and data-driven."
"Confident in our digital direction, reassured by measurable progress, and empowered with knowledge to make informed marketing decisions."
"Return for ongoing consulting, recommend to other business owners, implement strategies confidently, and invest in long-term growth."
Head of Digital Marketing Consultant & Founder of SG Consultancy
Shubash Gurung is the founder and lead consultant at SG Consultancy, bringing a unique blend of technical expertise, creative communication, and strategic thinking to digital marketing consulting. With a background in Multimedia Technology, Shubash combines technical proficiency with a deep understanding of how digital experiences influence brand perception and customer behavior.
Prior to founding SG Consultancy, Shubash gained valuable experience in radio broadcasting and station management, where he developed exceptional skills in storytelling, audience engagement, and content strategy. This background in media provides a unique perspective on how brands communicate, create narratives, and build lasting connections with their audiences.
Currently pursuing a Master's degree in Digital Marketing, Shubash is deepening his expertise in SEO, analytics, consumer behavior, and brand strategy while staying current with the latest digital marketing research and methodologies. This academic foundation is combined with practical consulting experience to deliver evidence-led strategies grounded in proven frameworks.
As a dedicated sportsperson, Shubash brings the discipline, resilience, and competitive mindset required to achieve ambitious goals—qualities that translate directly into his approach to helping clients win in the digital marketplace.
"Digital marketing should be clear, measurable, and grounded in research—not hype. My approach combines technical skills, strategic frameworks, and a genuine commitment to client success. Every recommendation I make is backed by data, aligned with proven branding models, and designed to deliver sustainable growth."
Multi-disciplinary expertise that strengthens every client engagement
Experience managing diverse stakeholders, from technical teams to executive leadership, ensuring alignment, clear communication, and collaborative decision-making throughout projects.
Strong research mindset developed through academic study and practical application. Skilled in qualitative and quantitative research methods, competitor analysis, and audience insights.
Radio and media background provides exceptional storytelling ability, crafting compelling narratives that resonate with target audiences and support brand positioning goals.
Technical background enables confident interpretation of analytics data, SEO metrics, and conversion statistics, translating complex data into actionable insights and clear recommendations.
Ability to see the bigger picture, identify patterns, and develop multi-channel strategies that align with business objectives while remaining adaptable to market changes.
Leadership and communication experience translates into clear, persuasive presentations and reports that help stakeholders understand progress, insights, and next steps with confidence.