Tools, methods, and proven expertise across strategy, acquisition, content, analytics, and UX
Multi-disciplinary expertise across the digital marketing spectrum
Proven methodologies that drive results across every engagement
Comprehensive technical, on-page, and content audits with prioritized recommendations
Benchmarking messaging, keywords, content, and digital presence against key competitors
Mapping touchpoints, pain points, and opportunities across the entire customer experience
Defining meaningful metrics aligned with business goals and tracking systems
Evaluating existing content for gaps, quality, SEO optimization, and user value
Setting up dashboards, reporting cadence, and insight briefings for visibility
Applying Aaker, Keller, and Kapferer frameworks to build identity clarity
Systematic testing of messaging, CTAs, layouts, and campaigns for optimization
Demonstrating how our digital brand skills deliver measurable results
Mid-sized consulting firm with 15+ years experience but virtually no online visibility. Website ranked on page 3-5 for target keywords, brand messaging was unclear, and most leads came from expensive paid ads or referrals only.
Technical SEO audit revealed major issues: poor site structure, slow loading times, minimal content depth. Brand audit showed no differentiation from competitors. Customer research identified key pain points not addressed in messaging.
Key Finding: Target audience searched for specific problem-solution queries, but the website only had generic service pages with no educational content.
Brand Positioning Workshop
Defined clear value proposition using Kapferer Identity Prism
Technical SEO Fixes
Improved site speed, fixed crawl errors, optimized structure
Topic Cluster Content Strategy
Created pillar pages + supporting articles targeting buyer journey
GA4 & Reporting Setup
Implemented conversion tracking and monthly dashboards
210%
Increase in organic traffic
3x
Growth in qualified leads
45%
Reduction in cost-per-acquisition
This project reinforced the importance of combining brand clarity with technical execution. Without clear positioning, even perfect SEO won't convert visitors. The biggest wins came from aligning keyword strategy with the client's unique value proposition, then creating content that genuinely helped their target audience solve problems. Transparent reporting built trust and allowed iterative improvements based on real data.
Brand new SaaS platform entering competitive market with zero brand awareness. Needed fast user acquisition, clear positioning, and measurable growth within tight timeline and budget constraints.
UX audit revealed confusing value proposition, unclear CTAs, and friction points in signup flow. User testing showed visitors didn't understand the product benefits within 5 seconds. No conversion tracking meant no way to optimize.
Key Finding: Visitors were interested but confused. Clarifying the "who it's for" and "what problem it solves" would dramatically improve conversion rates.
Brand Identity Framework
Created positioning statement using Aaker personality dimensions
Landing Page Redesign
Simplified messaging, clearer CTAs, added social proof elements
GA4 Implementation
Event tracking for signups, feature exploration, conversion funnel
Content-Led Acquisition
Educational blog posts targeting problem-aware audience
1,200+
Qualified user signups
28%
Landing page conversion rate
42%
Organic traffic share (vs. paid)
Speed and clarity win in competitive markets. By establishing a distinctive brand personality early and optimizing for conversion from day one, the startup gained traction faster than expected. The GA4 setup allowed rapid iteration—we could see exactly where users dropped off and test solutions within days. This project demonstrated the value of UX thinking combined with proper analytics infrastructure for data-driven optimization.